Therapy Area, Brand and Early Commercial Strategy
With the backdrop of multiple headwinds impacting the pharmaceutical industry, Deallus’ Therapy Area, Brand and Early Commercial Strategy offerings ensure that our clients focus on the right opportunities with the right strategies in order to win in their respective markets.
We have successfully supported a range of big and emerging pharma clients on understanding where to play and how to win across multiple disease areas, such as rare, cardiovascular, and renal diseases.
We use industry leading insight to define key issues for therapy area, commercial and brand teams, helping them to build focused strategies to drive success.
Our CI heritage and deep therapy area knowledge of dynamic, competitive markets and complex disease areas is at the heart of everything we do.
Unique Insight
Proven CI methods
Industry-leading customer insight and market understanding
Deep TA
expertise
Over 35% with PhDs
and ~80 consultants
across all major TAs
Strategic Intelligence
Strategic
excellence
A senior team, highly experienced in brand strategy development
Focused strategy
with clear objectives
that address the drivers and barriers
for the brand
We support clients across therapy area, brand, and commercial strategy.
Everything we deliver for clients is built on deep understanding of dynamic, complex markets with our industry-leading CI methodologies providing the foundation for an experienced, senior team to optimise the value of brands.
Therapy Area
Strategy
Optimises the value of a portfolio or asset via the multi-perspective analysis of the size, value and nature of one or more opportunities
Therapy Area Strategy
Deallus helps early commercial and franchise
teams define TA strategy by:
- Defining where an asset could ‘play’ – ensuring that it meets an unmet need
- Understanding the size and nature of opportunities, competitive landscapes, and barriers
- Driving informed prioritisation of one asset (or indication) over another
- Supporting optimal LCM strategy to maximise the value of an asset and the franchise
Market
Mapping
Provides deep insight and understanding of the market, unmet needs, value drivers, evidence needs and customer behaviours to identify key issues for the brand
Market Mapping
Deallus helps early commercial and brand teams understand markets by defining:
- Treatment environment dynamics, disease burden, and unmet need
- Size of relevant patient populations and opportunities for the brand
- Competitive landscape and intensity, with implications for the brand
- Patient journey, stakeholder attitudes, needs and behaviours
- Pricing and market access landscape and dynamics
Positioning &
Differentiation
Provides clear definition of who the product is for, the unique differentiated value it brings, and the reasons to believe
Differentiation and Positioning
Helping brand teams build product positioning by defining:
- The unique, differentiated value of the brand compared to competitors
- Where the brand can win – how the asset fits in the buying process and treatment pathway
- Who the brand is for – target patient populations and customer segments
- The reason to believe – the key messages and value proposition that will drive success
Brand
Strategy
Defines the critical belief or behaviour changes needed for the brand to achieve its objectives
Brand Strategy
Helping brand teams drive success for their brand by developing:
- An engaging and motivating story about how the brand will succeed
- Clear definition of the priority drivers and barriers
- The belief and behaviour shifts needed in key stakeholders
- A framework for prioritizing activities and aligning cross-functional teams and markets
Deallus is the partner of choice for therapy area, brand, and commercial strategy.
Tried and tested
portfolio optimisation
approaches
- Deallus has delivered many TA and portfolio strategy and optimisation projects, using tried and tested
approaches - Deallus’ commercial strategy consultants have rich experience developing analyses and scoring methodologies to assess and prioritise opportunities and assets
Highly experienced
commercial strategy
consultants
- Our team of senior consultants have deep experience leading brand and portfolio strategy engagements
- Using in-depth TA knowledge to build focused market landscapes, we define drivers and barriers for brands and portfolios
- We then help with a range of strategy needs, from differentiation and positioning to strategic imperatives
Wealth of experience in
designing and facilitating
strategy workshops
- Deallus has a 20-year heritage of designing and facilitating cross-functional strategy workshops
- We deliver ~30 workshops every year and our senior facilitators each have >10 years of experience delivering workshops
- Our senior facilitators use a variety of techniques and tools to ensure the workshops are not only engaging but also deliver the required impact
Our expert team leaders
Our expert team is led by Stephen Small and Kevin Bibby both of whom have vast experience developing brand and portfolio strategies with cross-functional stakeholders.
