Complete range of best-in-class strategic intelligence services
Our strong heritage in competitive intelligence has evolved over our 16 years in business to include capabilities well beyond insight gathering. We pair our extensive CI expertise with our deep market understanding and analytical prowess to offer our clients true strategic intelligence services as they navigate complex problem-solving across the entire product life cycle.
Below are just a few of the strategic intelligence services we offer when partnering with our clients. Please note, this list is not exhaustive. Should you wish to discuss further, simply reach out.
Therapeutic Area Strategy Development
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Clinical pathway design
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Trial design
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BD&L/Partnering Strategy
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Portfolio prioritization
Brand Strategy Development
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Forecasting
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Stakeholder selection & engagement
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Market Research
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Message development
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Patient journey
Brand Planning
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Strategic/tactical plan development
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Forecasting
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Budgeting & tactics
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Customer segmentation
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Brand planning process support/PMO
Brand Positioning
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Brand attribute testing
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Differentiation
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Positioning research
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Training plan
Product Launch
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Launch plan development
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Launch office set-up & day-to-day operation
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Launch readiness assessment
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Progress reviews & tracking
Benchmarking
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Analogue analysis
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Best practices
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Key performance drivers
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Competitive capabilities
Pricing & Reimbursement
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Payer landscape assessment
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Pricing strategy
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Patient support
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Contracting strategy
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Payer segmentation
Competitive Deep Dives
Competitive profiling of multiple potential sources of competitive advantage
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TPP
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Commercial capabilities
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Regulatory/government affairs set-up
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Pricing reimbursement approach
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Value-added services
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Field stakeholder engagement
Commercial Competitive Analysis
Studies on competitors:
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Sales teams
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Account teams
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Commercial digital approach
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Product positioning/messaging
Competitor Threat Analysis
Detailing competitor:
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Strengths & weaknesses
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Decision-making timelines
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Commitments
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Strategic intent
Workshops
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Alignment workshops
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Discovery workshops
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Competitive insights workshops
Conference Coverage
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In-depth coverage of presentations & booth displays
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Expert commentary at industry conferences worldwide
Scenario Planning & War Gaming
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Role plays
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Simulations
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What-if/contingency planning
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Communications roadmap building
C.I. Best Practice Advisory
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Boot camps
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Masterclasses
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Organization design for world-class C.I. functions