Therapeutic Area Strategy Development
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Clinical pathway design
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Trial design
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BD&L/Partnering Strategy
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Portfolio prioritization
Brand Strategy Development
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Forecasting
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Stakeholder selection & engagement
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Market Research
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Message development
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Patient journey
Brand Planning
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Strategic/tactical plan development
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Forecasting
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Budgeting & tactics
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Customer segmentation
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Brand planning process support/PMO
Brand Positioning
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Brand attribute testing
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Differentiation
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Positioning research
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Training plan
Product Launch
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Launch plan development
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Launch office set-up & day-to-day operation
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Launch readiness assessment
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Progress reviews & tracking
Benchmarking
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Analogue analysis
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Best practices
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Key performance drivers
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Competitive capabilities
Pricing & Reimbursement
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Payer landscape assessment
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Pricing strategy
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Patient support
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Contracting strategy
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Payer segmentation
Competitive Deep Dives
Competitive profiling of multiple potential sources of competitive advantage
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TPP
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Commercial capabilities
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Regulatory/government affairs set-up
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Pricing reimbursement approach
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Value-added services
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Field stakeholder engagement
Commercial Competitive Analysis
Studies on competitors:
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Sales teams
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Account teams
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Commercial digital approach
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Product positioning/messaging
Competitor Threat Analysis
Detailing competitor:
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Strengths & weaknesses
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Decision-making timelines
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Commitments
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Strategic intent
Workshops
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Alignment workshops
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Discovery workshops
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Competitive insights workshops
Conference Coverage
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In-depth coverage of presentations & booth displays
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Expert commentary at industry conferences worldwide
Scenario Planning & War Gaming
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Role plays
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Simulations
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What-if/contingency planning
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Communications roadmap building
C.I. Best Practice Advisory
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Boot camps
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Masterclasses
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Organization design for world-class C.I. functions